BIGSEED
PUBLIC RELATIONS | MARKETING COMMUNICATIONS | EVENTS
est. 2009

 

BIGSEED (n.)

  1. A public relations, marketing communications and events company in Cebu, Philippines that specializes in the conceptualization and implementation of marketing activities such as events, advertising, publicity, public relations, media relations, promotions, online exposure, media seeding and monitoring and serves as the client’s external media liaison.
  2. A full-service consultancy that offers comprehensive marketing solutions from conceptualization of creatives for marketing collaterals; media coordination and ad placements; event management, logistics and coordination. BIGSEED has access to a vast network and database of local polymedia contacts from print, television, radio and new media as well as the leading service providers- printers, artists, modeling agencies, photographers, videographers, printers, advertising media, artists, food stylists, designers plus business contacts in various industries such as local government agencies, leading decision makers and influencers ranging from the young ones to watch out for to established personalities.
  3. Brand cultivator

 

BIGSEED (v.)

  1. To plant big ideas
  2. To cultivate your company’s growth potential
  3. To reap what is sown.

 

BIGSEED. The Brand Cultivator.

Planting big ideas that grow. Cultivating brands to thrive. Nurturing fruitful collaborations.

 

BRAND CULTIVATOR

BIGSEED is a dedicated, hardworking and hands-on team of marketing professionals led by:

Georgia Felice “Jaja” Chiongbian-Rama has a 14-year experience in marketing. Seven of those years were spent as the director of marketing for Formo Restaurant and Lounge and Vudu Club in charge of events and all marketing communications functions. Prior to that she served as the Communications Executive of Shangri-La’s Mactan Resort & Spa for three and a half years and was hands on in the different aspects of marketing communications – from press relations to publicity, advertising, collaterals management and media events. She was part of the team that re-launched the hotel’s Cowrie Cove and Tides restaurants and opened the Chi Spa Village from event conceptualization to implementation and pre- and post-event publicity. In 2009, her passion for her work and keen interest to share and apply her competencies and skills set in a broader arena, led her to create BIGSEED Public Relations & Events where she sits as president and managing director.

 

WHAT WE OFFER

BIGSEED services are offered on a per project or retainership basis and are divided into three categories: Media Solutions, Marketing Solutions and Event Solutions.

Media Solutions focuses on public and personalized press relations the BIGSEED way. This include among others, extensive media liaison, new media exposure, press relations, organization of press conferences and seeding of press releases
to local poly media contacts using the “Bigseed” marketing approach of combining mass and new media to generate traditional publicity and word-of-mouth.

Marketing Solutions include media placements, advertising, marketing consultancy, event conceptualization and implementation in tandem with the client’s existing in-house marketing team.

Event Solutions includes event conceptualization for corporate or social events, event management, coordination, consultancy, development of socials and media guestlist and activation.

 

PORTFOLIO

Since its inception in 2009, BIGSEED has established personalized partnerships and strategic collaborations with clients from different industries:

RETAIL – Lifestyle

  • iStore SM Northwing Opening and Media Launch (2009)
  • What a Girl Wants Boutique Launch in Cebu, Cagayan de Oro and Davao (October – December 2012)
    • Launch of Ambassadors of Style Campaign in each city from conceptualization, sourcing of ambassadors to activation
    • Concept, Full event management, Guestlisting, PR & Publicity
  • Sunnies By Charlie Cebu Launch (February 2014)
    • Event Management of the 100 Sunnies Giveaway
    • Event Management of the Georgina Wilson Meet and Greet
    • Event Management of the media launch and by-invitation only cocktails
    • Public Relations (Socials and Media Guestlisting and Event and Brand Publicity)
  • Robinsons Specialty Stores Inc.
    • Topman and Topshop Spring Summer 2014 Collection Launch (April 2014)
    • Dorothy Perkins Launch (Public Relations-November)
    • Topman
    • Topshop
    • Dorothy Perkins
    • G2000
  • The Primer Group
    • G-Star Raw and General Store Launch (October/November 2014)- Event Management, Guestlisting, Conceptualization and Photo Shoot with Performance Auto Car Enthusiasts (PACE) members as brand ambassadors
  • A.L. Amizade Inc.
    Exclusive sub-distributors of Havaianas in Central and Eastern Visayas

    • Havaianas brand name in Cebu and its supporting campaigns
    • Havaianas Urban Beach 2009 Event (PR & Publicity)
    • Make Your Own Havaianas 2009 Event (PR & Publicity)
    • Havaianas Capoeira Class
    • Happy Soles Campaign
    • Make Your Own Havaianas Cebu 2010 Event (PR & Publicity)
    • Havaianas Design A Smile
    • Havaianas Always Summer Race to Hawaii
    • Make Your Own Havaianas Cebu 2011 (July 2011; Conceptualization, Event Activation, Guestlisting, Pre- and Post-Event PR & Publicity)
    • Make Your Own Havaianas Cebu 2012 (August 2012, Guestlisting of Socials and Media, PR Planning and Publicity)
    • Make Your Own Havaianas Cebu 2013 to present (Media guestlisting, PR and Publicity)
  • Mode de Vie Trunk Shows
    • Natalya Lagdameo, Maco Custodio, Lulu DK Tattoos, Joyce Makitalo, Ken Samudio, Tepina, Seychelles, Tim Tam Ong, The Wareshop
  • Sunnies Studios Press Relations and Publicity
  • Nothing But H2O
  • Rustan’s Commercial Corporation
    • European Union Festival PR Campaign in Cebu (August 2013)
    • Christmas 2014 PR Campaign
    • N Natori fashion show and launch (March 2015; public relations)
    • Rustan’s Little Wanderer Kids Fashion Show (April 2016)
    • Natori Spring 2016 fashion presentation (April 2016)
    • Lego Corner Launch (May 2016)
    • John Hardy Launch (July 2016)
    • Longchamp (September 2016)
    • Montblanc (March 2017)
    • Rustan’s Summer Island Adventures Fashion Show (April 2017)
    • Ricardo Preto Styling Session (May 2017)
  • Rustan’s Cebu Grand Launch of three-level store (August 2015)
    • Event concept- first escalator fashion show
    • Press tour flow, script and management
    • Guestlist Management
    • Kryz Uy Styling Session
    • Influencer sourcing of 54 kids and moms for Rustan’s Sound of Sunshine: Kidchella Fashion Show
  • Stores Specialists Inc.
    • F&F Store Launch – Event Management and Public Relations (Socials and Media Guestlisting and Publicity; February 2014)
    • MUJI socials guestlisting
    • GAP Summer Activity (May 2014)
    • Aéropostale Style Squad, PR and Guestlisting for Grand Launch; Photo Shoot (May 2014)
    • CARTIER Diver’s Watch Launch (August 2014)
    • SSI Group Investors Briefing for IPO (October 2014)
    • Pull & Bear Launch (November 2015)
    • Pull and Bear Anniversary (November 2016)
    • Bershka Launch (November 2015)
    • F&F Kids Launch (October 2016)
  • Rustan’s Marketing Specialists Inc.
    • Marks & Spencer (December 2015)
  • WhitePlanet Inc and Dyson Launch in Cebu (September 2015)
  • Roberto Coin (September 2015)
  • UNIQLO Cebu Launch at SM City Cebu Northwing and SM Seaside City (October 2015)
  • Citizen Launch, SM City Cebu (January 2016)
  • Sony Centre Press Launch, Robinsons Galleria Cebu (February 2016)
  • Chanel Cosmetics makeover for press and influencers at Rustan’s (April 2016)
  • New Era Cap Launch (Event Management, May 2016)
  • All That Glitters Jewelry Trunk Show (May 2016)
  • Sunnies Specs Launch (August 2016)
  • NBA Store Launch (November 2016)
  • All That Glitters Jewelry Trunk Show (December 2016)
  • Better Air Product Launch (January 2017)
  • DiaGold Ayala Launch (Guestlisting, March 2017)
  • Gan Advanced Osseointegration Center Launch (June 2017)
  • Dunlopillo Talasilver Wave Collection Launch (October 2017)

 

RETAIL – Food

  • Rustan’s Supermarket Banawa Relaunch (PR & Publicity, August 2012)
  • Rustan’s Supermarket CDO Centrio Media and VIP Launch and Publicity (May 2013)
  • Rustan’s Supermarket Centrio Mall, Cagayan de Oro Launch
    • Activation of Walkathon to launch the first Rustan’s Supermaket in Mindanao (May 2013)
    • VIP and Media Preview Night (May 2013)
    • Merchandising and Advertising
  • Blue Bell Ice Cream Grand Launch (October 2013)
  • Shopwise by Rustan Supercenters Inc.
    Marketing communications for the Shopwise brand name in Cebu and Cagayan de Oro and its supporting campaigns

    • Shopwise Hypermarket Limketkai, Cagayan de Oro branch (November 2013)
    • Merchandising and Advertising
    • Socials and Media Guestlisting for VIP Night
  • Rustan’s Supermarket
    Marketing communications for the Rustan’s Supermarket brand name in Cebu and its supporting campaigns

    • Rustan’s Supermarket new Ayala Center Cebu store launch (August 2014)
    • Rustan’s Supermarket Oakridge store launch (November 2014)
  • FamilyMart
  • TWG
  • SaladStop!

 

RETAIL – Malls and Others

  • Banilad Town Centre (Marketing Solutions)
    • Events, marketing, press relations and publicity for Banilad Town Centre, a lifestyle strip in Cebu
    • Lil Chef’s Summer Academy (April-May 2012)
    • Cycle in the City: A BTC Fun Ride and Bikefest (June 2012)
    • Artastic! Art Exhibit
    • Story Hours
    • Pawpalooza Pet Festival
    • Pawsonalities Photo Exhibit
    • Christmas Tree Lighting
  • Ayala Center Cebu
    Publicity and Press Relations for Ayala Center Cebu

    • Special Events for Ayala Center Cebu
    • Happy Colorful Summer Campaign Launch- (March 2014-Event Management and Publicity)
    • StyLIZed Book Tour with celebrity stylist Liz Uy (March 2014-Public Relations -Socials and Media Guestlisting, Publicity)
    • Style Origin Fashion Shows (August 2014 and 2015-Sourcing out of influencers and guestlisting)
    • Frankly Speaking Jazz Musical (December 2014, public relations)
    • Sartorial Summer (April 2015)
    • Style Origin (August 2015- Guestlist Management and Public Relations)
    • Tree Lighting and Symphony of Lights (November 2015)
    • Style Origin (Press Relations, July 2016)

 

BARS AND ENTERTAINMENT

  • Fearless Productions & Channel [V]’s MUSICFEST 2010 with American Idol Season 8 Winner Kris Allen, Jabbawockeez and Boyce Avenue Cebu leg (Marketing Communications- Advertising, PR & Publicity, Press Conference, Marketing Collaterals Management, Merchandising, Press Conference)
  • Black Eyed Peas’ Apl de Ap Press Conference at VUDU Cebu (December 2010)
  • VUDU PR & Publicity
  • Johnnie Walker Into the Light Event at Penthouse, Formo and VUDU (Media Relations and Guestlisting)
  • JTI’s ICEd OUT Salem Launch at VUDU (December 2011)
  • Red Box PR & Publicity
    Red Box Brand in Cebu and its supporting events and campaigns

    • Red Box Grand Opening Event and Press Familiarizations Tour (September 2010 Event, PR & Publicity)
    • Sustaining Publicity
    • Red Box Press Conference: New GM Juddah Paolo (February 2013)
  • LifeDance Wicked Summer 2013 and LifeDance Sinuglog 2014 (PR & Publicity)
  • Cable Car Bar Opening (July 2013)
    • Press Conference, Relations and Publicity
  • Planet Grapes Launch (October 2014)
  • Miss Cebu Pageant PR & Publicity (2011 to 2016)
  • Kenneth Cobonpue’s Morals and Malice Grand Launch (Manila and Cebu Press Launch, April 2016)

 

BEAUTY AND COSMETICS

  • Shu Uemura (L’Oreal)
    • Beauty Workshop and Private Sale in Cebu (August 2011)
    • Beauty Workshop and Private Sale in Cebu (September 2012)
    • Shu Uemura Karl Lagerfeld Holiday Collection Launch in Cebu (November 2012)
  • Estee Lauder Companies, Inc.:
    • M.A.C. Cosmetics Cebu Store Opening (Event Management, Public and Media Relations and Publicity) – December 2011
    • M.A.C Glitter & Ice Collection Launch (December 2011)
    • Shop M.A.C Retail Event (March 2012)
    • Reel Sexy Retail Event (June 2012)
    • Hey Sailor! Retail Event (June 2012)
    • Styleseeker Retail Event (September 2012)
    • Marilyn Monroe Collection Launch and Retail Event (October 2012)
    • Glamour Daze Holiday Collection Launch and Retail Event (November 2012)
    • MAC Technique Event (February 2013)
    • Bobbi Brown Workshop Booth Activation (March 2013 and March 2014)
    • La Mer Tea Party & Luxury Facial for Cebu’s High Society Women (March and April 2013; February 2014)
    • Archie’s Girls Industry Event (March 2013)
    • Tropical Taboo Retail Event
    • M.A.C Indulge Retail Event
    • Window installations
    • M.A.C Cosmetics and Clinique Press Relations & Publicity
  • Etude House (November 2015)
  • TonyMoly (November 2015)
  • Piandré Salon (March to May 2016)
  • Manny and Pie Calayan Clinic
  • Rustan’s Beauty Source’s Beauty Addict, So Surreal (November 2016)
  • Piandré
  • Gan Advanced Osseointegration Center (GAOC) SM Seaside Launch (June 2017)

 

CAFÉS AND RESTAURANTS

  • Tabléa Chocolate Café
    Tabléa brand name in Cebu and its supporting campaigns
  • Merchandising, Advertising
  • SumoSam Steak. Seafood. Sushi
    SumoSam brand name in Cebu and its supporting campaigns

    • Grand Opening, Press Conference, Radio Tour with Marvin Agustin
    • PR & Publicity
  • Kublai Khan Mongolian Restaurant (food photography, creatives and re-branding)
  • Pepper Lunch Launch with Chris Tiu and Jeroen van Straten
  • Grand Convention Center
  • Grand Majestic
  • Tsay Cheng
  • Seafood City
  • Treat Street Café Media Launch and Publicity
  • Texas Creamery Media Launch and Publicity
  • Golden Cowrie Filipino Restaurant
  • Coffee Cat
  • Shakey’s
  • Coffee Bean & Tea Leaf’s Giving Journal 2016 and Holiday Launch
  • Toby’s Estate x Treat Street Café
  • Salinas Restaurant
  • Ramen Yushoken Cebu
  • KPub Meat-All-You-Can
  • Taste of Okada: A preview of Kappou Imamura at Okada Manila
  • Peri-Peri Charcoal Chicken
  • Tim Ho Wan
  • SaladStop!
  • Ding How

 

TOURISM AND HOSPITALITY

  • Islands Banca Cruises – April –June 2009 Summer PR Campaign
  • Talima Adventure and Water Park Press Familiarization Tour (2010)
  • Terre d’Or St. Mark’s Hotel Brochure & Sales Kit
  • Cebu City Tourism Commission’s Xin Nian Cebu Chinese New Year Festival Presscon, PR & Publicity
  • The Henry Hotel launch (January 2014- media and socials guestlisting, PR & Publicity)
  • Marco Polo Plaza Cebu ‘s New Mactan Grand Ballroom Launch (October 2015)
  • Kandaya Resort (Press Familiarization Tours and Publicity)
  • Department of Tourism Dive – Market Development Group’s Guillaume Néry Philippine Freediving Expedition (Event Management, Publicity and Digital Marketing)
  • Department of Tourism Dive – Market Development Group’s Dive Travel Mart (Publicity and Digital Marketing)
  • Binibining Cebu 2017 PR & Publicity and Digital Marketing

 

REAL ESTATE

  • Filinvest’s Citta de Mare at the South Road Properties PR & Publicity
    Citta de Mare brand and its supporting events and campaigns

    • Citta de Mare Launch at Crimson Resort (August 2010)
    • Citta de Mare presscons
    • Citta de Mare Groundbreaking
  • AboitizLand’s Priveya Hills Phase 2 Launch (April 2013)
  • HT Land’s Mandani Bay – A Joint Venture of HongKong Land and Taft Properties
  • Cebu Holdings Inc.’s Garden Bloc at the IT Park Launch (December 2015)
  • Mactan Seaport Village Sales Kit (Creatives)
  • Terre d’Or Cornerstone Townhomes Ad Creatives
  • Minore 23 Presentation and Sales Kit
  • Cebu Business Park Social Media Activation for Sinology Events 2016
  • Taft Properties’ Horizons 101
  • Cebu Business Park’s Sinulog Festivities (Social Media Activation)
  • AboitizLand’s Foressa and Lekeitio

 

AUTOMOTIVE

  • Kawasaki Roadgasmic Party: Leisure Bikes Product Launch (July 2011; PR & Publicity and Event Activation)
  • Volkswagen Golf GTI Launch (April 2015)
  • Mercedes Benz Showroom Launch (Event Concept and Management, July 2015)
  • The Chrysler Group Launch- Chrysler, Dodge, Jeep and Ram (Event Concept and Management, July 2015)
  • Hyundai Cebu South Launch
  • Nissan Cebu South Launch

 

CONFERENCES & EXPOS

  • Sophos Asia Pacific Partner Conference at Shangri-La’s Mactan Island Resort (Event Activation, July 2011)
  • Young Presidents Organization (YPO) Pan Asia Chapter Conference at Shangri-La Mactan (June 2014)
  • Ayala Business Club of Cebu Inc. Grand Lifestyle Fair (July 2015)
  • Harvard School of Business AMP 169 10th Year Reunion (November 2015)

 

UTILITIES & OTHERS

  • VECO Unplugged Recognition Ceremonies and Leeroy New Installation Unveiling (June 2014)
  • Solid Ready-Mix Cement Solutions Launch (August 2015)

 

BPO

  • Contact Center Association of the Philippines (CCAP) Press Conference for the International Contact Center Conference and Expo (ICCCE) in Cebu (August 2013)

 

PHARMACEUTICAL

  • Roche Club New You and PASOO’s Rock The Fat Away Cebu Event (July 2013)
    • Event Activation in Ayala Center Cebu
    • Press Relations and Publicity
    • Press Conference
    • Coordination of Video Shoot with the Cebu Provincial Government’s Dancing Inmates

 

TELECOMMUNICATIONS

  • PLDT myDSL brand name, its supporting monthly campaigns and the following events:
    • PLDT myDSL Speed Circuit 2009 (PR & Publicity)
    • PLDT myDSL Ultra Broadband Blowout 2009 (PR & Publicity)
    • PLDT myDSL Speed Circuit 2010 (PR & Publicity)
    • PLDT myDSL Live and Loud 1 at the Parkmall (PR & Publicity)
    • PLDT myDSL Live and Loud 2 at Metro Gaisano Mandaue (PR & Publicity)
    • PLDT myDSL Speedster Bus Launch 2009 & 2010 with Rhiann Ramos (PR & Publicity)
    • PLDT WiFi Zone press conference at Cebu City Hall (January 2012)

 

MEDIA

  • The Inquirer Group’s Cebu Living Magazine Launch (September 2014)
  • ZEE Magazine’s South on Sale (December 2014)
  • Hinge Inquirer’s Cebu Living Weekend Sunset at Rockwell’s 32 Sanson (November 2015 and Feb 2016)

 

INDIVIDUALS, UNIVERSITIES and ORGANIZATIONS

  • Dr. Jose “Dodong” Gullas Book Launch at the Radisson Blu (December 2010)
  • Jaime J. Aboitiz 50th Birthday Party at VUDU
  • Sacred Heart School Jesuit-Ateneo de Cebu 55th Alumni Homecoming at the Radisson Blu (December 2010)
  • Jose R. Gullas HALAD 2012: Gratis et Amore and UV Chorale Homecoming (December 2012)
  • Bernie Aboitiz 50th Birthday Party (February 2013)
  • UV Don Vicente Gullas College of Medicine Building launch (March 2015)
  • Ambassador Bienvenido Tantoco’s 95th Birthday Celebration at Shangri-La Mactan
  • Ayala Business Club of Cebu
  • Sacred Heart School Jesuit – Ateneo de Cebu Batch 85 Fundraiser- Livin La Vida Imelda
  • Zonta Club of Cebu’s Jose Mari Chan Concert